Nathan B. Warren
Associate Professor of Marketing
BI Norwegian Business school
i study tensions between autonomy and conformity in an increasingly digital society.
Contact Me For Press, Consulting, or Collaboration regarding Digital Tipping, Gender and Status, or the sustainability of Dirt.
Nate WARREN
Associate Professor of Marketing
BI Norwegian Business School
MY RESEARCH ASKS:
How do consumers navigate tensions between social expectations and individual desire?
I have expertise in digital tipping, sustainability and extraordinary experiences, status and gender stereotypes.
domains of focus
Consumer Culture
How do consumers try to satiate unbridled consumption appetites, and what are the consequences for themselves and society?
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For example, my research on consumer dirtwork reveals the usefulness and sustainability of people who reconsider or ignore the rules and stigmas surrounding being dirty.
Gender and Status
How do social beliefs influence judgements of masculinity and status?
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For example, my research on status reveals the distinct rules of wealth and coolness status hierarchies, and my gender research reveals pernicious stereotypes against men who post often online or who get plenty of sleep.
Digital Tipping
How do new tipping technologies affect customers, employees, and firms?
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For example, my research finds that asking customers for a tip before (vs. after) service frustrates customers and reduces tip amounts, and that watching customers tip harms WOM and re-patronage, with inconsistent effects on tips.
Contact
Nathan Warren, Ph.D.
Associate Professor
Department of Marketing
BI Norwegian Business School